R for Rent. R you ready?
R - a badge proudly worn by the iconic Golf R for 20 years. And now, R for Rent.
R - a badge proudly worn by the iconic Golf R for 20 years. And now, R for Rent.
As the media gathered recently for the official unveiling of Volkswagen’s new performance range, a new initiative was announced in collaboration with the premium New Mobility company, SIXT New Zealand.
Volkswagen New Zealand and SIXT currently provide Kiwis with vehicle rental and subscription services across four major cities in the country. However, this new initiative is a sign of future intentions. “We teamed up with the guys at SIXT to make something happen” – says Volkswagen Marketing Manager Jake Tobin. “With the perfect storm of restricted global production and pre-sold stock of Golf R and Tiguan R in high demand, we looked to our friends at SIXT for a clever alternative to traditional vehicle ownership.”
The collaboration has resulted in a bespoke ‘Rent an R’ programme which will be launched from two SIXT locations in Auckland – Grey Lynn and Auckland Airport. The programme will allow Aucklanders (or visitors to Auckland) to rent these freshly launched performance vehicles for up to a week. But even more excitingly, if an R model purchase follows at the end of the rental period, Volkswagen will reimburse the rental fees to the customer*.
CEO of SIXT New Zealand Dane Fisher says “SIXT is all about offering exciting New Mobility solutions to New Zealanders and nothing represents this better than the Volkswagen R range. Volkswagen recognise the growing market for flexible vehicle solutions and once supply improves we look forward to more exciting collaborations”.
“As we concluded the pre-sales phase for these models, the clear feedback from our nationwide dealer network indicated that for Kiwis to experience the best of these R models, they must get behind the wheel for an extended period of time,” continued Tobin.
Aside from providing an exciting, high-performance solution for the casual rental consumer, this offering enables a ‘try before you buy’ opportunity. With a particular emphasis on the limited stock availability should any would-be shopper look to take full ownership of a new Volkswagen R model over the coming months“Our connection to SIXT New Zealand is so important as it allows us to offer a range of personalised mobility solutions to Kiwis that sit outside of traditional car ownership. Stay tuned for further initiatives,” says Tobin.
The ‘Rent an R’ programme is now up and running – see here for booking information: SIXT - Rent an R
The new Volkswagen R range
Golf R From $77,990 Arriving through 2022
Tiguan R From $80,990 Arriving through 2022
T‑Roc R TBD Arriving August 2022
Touareg R (PHEV) TBD Arrival TBC
SIXT NZ: Volkswagen R Rental Programme
Golf R Rent from $159.00 per day
Tiguan R Rent from $169.00 per day
*T&C’s apply: The rental amount (of up to $750 incl GST) will be refunded off the price of your new Golf R or Tiguan R. This refund will be applied at the delivery of your new Golf R or Tiguan R. Offer valid for vehicles ordered before 1st October 2022. Volkswagen New Zealand reserves the right to amend this offer at any time. This offer excludes any corporate, fleet, and rental purchases. Only valid for orders placed after the rental period.
For further enquiries please contact:
Volkswagen New Zealand. email@volkswagen.co.nz or
Chanelle Barlow, Marketing Manager, SIXT New Zealand: chanelle.barlow@sixt.nz
About Volkswagen
Volkswagen Passenger Cars is one of the world’s most forward-thinking car manufacturers. Vehicles are produced in 14 countries for over 150 markets. The Volkswagen Group, headquartered in Wolfsburg, Germany, is one of the world's leading car and commercial vehicle manufacturers and Europe's biggest car producer. Volkswagen Group is paving the way for the biggest change process in its history: the realignment of one of the best carmakers to become a globally leading provider of sustainable mobility.